Dr. Irina S. Dolgopolova












Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Consumer perception and willingness to pay for healthy foods

Behavioral perspectives on consumer choice with a focus on nudging


Selected Publications

Mohr, B., Dolgopolova, I., & Roosen, J. (2019). The influence of sex and self-control on the efficacy of nudges in lowering the energy content of food during a fast food order. Appetite, 141. doi.org/10.1016/j.appet.2019.06.006

Dolgopolova I., Roosen, J. (2018) Competitive niche in milk pricing: Analyzing price dynamics of GMO-free, organic, and conventional milk in Germany during 2009–2010. Food Policy, 78, 51-57.

Dolgopolova, I., Teuber, R. (2018) Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta-Analysis. Applied Economic Perspectives and Policy, 40(2), 333-352.

Teuber, R.; Dolgopolova, I.; Nordström, J. (2016) Some like it organic, some like it purple and some like it ancient: Consumer preferences and WTP for value-added attributes in whole grain bread. Food Quality and Preference, 52, 244-254.