Nadine Benninger M.Sc.

eMail: nadine.benninger@tum.de
Tel.: +49-(0)8161-71-3974
Fax: +49-(0)8161-71-4501
Address: Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising
Germany

Research Interests

Cognitive flexibility of consumers

The influence of culture on consumer behavior

Product categorization process of consumers

 

Publications

Benninger, N., Roosen, J. (2021). Acceptance of Innovative Food Products – a Matter of Flexibility? Poster presented at the XVI European Association of Agricultural Economists Conference 2021 July 20-23, 2021.

 

Professional Experience

Since 03.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

09.2018-02.2020
Product/Strategic Marketing Manager, Wirecard AG

2014-2018
Working student and internship positions i.a. at Wirecard AG, GfK SE, Horváth & Partner GmbH
and Bosch Rexroth AG

 

Education

10.2015-03.2018
Master in Marketing & Management (Double Degree), University of Hohenheim,
Degree: M.Sc.

10.2015-03.2018
Master in Marketing & Management (Double Degree), Università Ca' Foscari di Venezia,
Degree: Laurea Magistrale in Economia e gestione delle aziende

09.2013-04.2014
Semester abroad, International Business Studies, Universidad de Málaga

10.2011-08.2015
Bachelor in International Business Studies, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Degree: B.A.