Edoardo Maria Pelli M.Sc.

eMail: edoardo.pelli@tum.de
Tel.: +49-(0)8161-71-4360
Adresse: Technische Universität München
Lehrstuhl für Marketing und Konsumforschung
Alte Akademie 16
D-85354 Freising
Germany

Research Interests

The research is part of the interdisciplinary project: “Practicing Evidence - Evidencing Practice” funded by the German Research Foundation (DFG). Our sub-project explores the role of moralization in consumer use and interpretation of nutritional evidence of foods. Methodologically the research involves a qualitative analysis through preliminary focus groups, which will be followed by a quantitative analysis through the implementation of a quantitative survey as well as of economic experiments.

Available at: http://www.evidenzpraktiken-dfg.tum.de/en/tp4-die-rolle-der-moralisierung/

 

Publications

Pelli E.M., Roosen J. (2021). Exploring Consumer Attitudes Towards the Controversial Nutritional Evidence about Superfoods. Poster presented at the XVI EAAE (European Association of Agricultural Economists) Virtual Congress, 20th-23rd July 2021.

Pelli E.M., Roosen J. The relevance of the Moral Foundation Theory to explore consumer interpretation of contested nutritional evidence. Presentation for the Online DFG Symposium Villa Vigoni, 23rd – 24th March 2021

Pelli E. M., Caputo V., Cattivelli L., Sckokai P. Will wine consumer accept new mutagenesis techniques applied to grapevine? Contributed paper for 9th AIEAA (Associazione Italiana di Economia Agraria e Applicata) Online Conference, 11-12 June 2020: Mediterranean agriculture facing climate change: Challenges and policies.

 

Professional Experience

Since 11.2020
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

11.2016-04.2018
Three internship positions in agricultural and food companies in the US (J1- Exchange visitor program- Intern), as well as participation in my family´s agricultural and commercial businesses in Italy

 

Education

09.2018-10.2020

Master of Science in Agricultural and Food Economics, Università Cattolica del Sacro Cuore, Cremona, (CR), Italy

2019

International Thesis Scholarship: I received a scholarship from Università Cattolica del Sacro Cuore for a thesis within the Department of Agricultural and Food Economics at Università Cattolica del Sacro Cuore (supervisor: Dr. Paolo Sckokai) in collaboration with the Department of Agricultural, Food and Resource Economics at Michigan State University, US (co-supervisor: Dr. Vincenzina Caputo). Thesis title: Will wine consumer accept new mutagenesis techniques applied to grapevine?

10.2012-07.2016

Bachelor of Science in Food Science and Technology, Università Cattolica del Sacro Cuore, Piacenza (PC), Italy

09.2014-02.2015

Exchange Student Scholarship, Institution: Universidad de Castilla-La Mancha, Ciudad Real, Spain

Exchange student winner of Scholarship and thesis project in Universidad de Castilla-La Mancha, Ciudad Real, Spain in collaboration with Università Cattolica del Sacro Cuore, Italy. Thesis title: Spanish milk and dairy products: Manchego PDO cheese