Ph.D. Megan Waldrop

 

eMail:

 

megan.waldrop@tum.de

Tel.:

 

+49-(0)8161-71-5086

Fax:

 

+49-(0)8161-71-4501

Adresse:

 

Technische Universität München
Lehrstuhl für Marketing und Konsumforschung
Alte Akademie 16
D-85354 Freising
Germany

 

Research Interests

Consumer perception and willingness to pay for improved animal welfare practices in livestock production

 

Selected Publications

Waldrop, M.E. and McCluskey, J.J., Forthcoming 2018. “Does Information about Organic Status Affect Consumer Sensory Liking and Willingness to Pay for Beer?”, Agribusiness.

Waldrop, M.E., J.J. McCluskey, and R.C. Mittelhammer, 2017. “Products with Multiple Certifications: Insights from the U.S. Wine Market,” European Review of Agricultural Economics 44(4):1-25.

Waldrop, M. E. and Ross, C. F. 2014. “Sweetener Blend Optimization by Using Mixture Design Methodology and the Electronic Tongue,” Journal of Food Science 79: S1782–S1794.

 

Professional Experience

Since 04.2018
Postdoctoral Researcher, Chair of Marketing and Consumer Research, Technical University of Munich

06.2017-03.2018
Research Associate/Project Director, Touchstone Research

08.2013-05.2017
Research Assistant, School of Economic Sciences, Washington State University

08.2011-07.2013
Research Assistant, Sensory Evaluation Lab, Washington State University

Internships at USDA Economic Research Service, USDA Foreign Agricultural Service, and USA Dry Pea & Lentil Council

 

Education

2017
Ph.D. Economics, Washington State University (WSU), Pullman, WA

2013
Master in Food Science, WSU, Pullman, WA, Degree: M.Sc.

2009
Baking and Pastry Certificate, Culinary Institute of America, St. Helena, CA

2006
Bachelor in Economics, University of California-Berkeley, Degree: B.A.